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💰Model Cost Example (Optional)

Let’s do some simple math to see how choosing the right model affects your app’s costs.

You have 100 users. Each user generates about 50,000 tokens per day. That’s roughly 37,500 words or about 150-200 chat messages per user daily. Think of a busy customer support app or an active AI writing assistant.

We’ll calculate 30 days of usage and see what each model actually costs. The difference will shock you.


The Setup:

  • 100 active users
  • 50,000 tokens per user per day
  • 5,000,000 total tokens daily
  • 30 days = 150,000,000 tokens total

What 50,000 tokens looks like:

  • 37,500 words (about 75 pages of text)
  • 150-200 chat messages (typical back-and-forth conversation)
  • 25-30 document summaries (500-word reports each)
  • 50-75 code completions (medium-sized functions)
// Daily usage calculation
const users = 100;
const tokensPerUserPerDay = 50000;
const dailyTokens = users * tokensPerUserPerDay; // 5,000,000 tokens
// 30-day calculation
const totalTokens = dailyTokens * 30; // 150,000,000 tokens
const tokensInMillions = totalTokens / 1000000; // 150M tokens

💸 The Shocking Cost Comparison (Current Pricing)

Section titled “💸 The Shocking Cost Comparison (Current Pricing)”

Here’s what 150 million tokens (30 days) costs with each model:

ModelInput CostOutput CostContext Window
GPT-4o-mini$0.15$0.60128K
GPT-4.1-nano$0.10$0.401M
GPT-4.1-mini$0.40$1.601M
GPT-4o$2.50$10.00128K
GPT-4.1$2.00$8.001M
o4-mini~$4.00~$16.00200K
  • Input tokens (40%): 60M tokens
  • Output tokens (60%): 90M tokens
ModelInput CostOutput CostTotal CostCost Per User
GPT-4.1-nano$6.00$36.00$42.00$0.42
GPT-4o-mini$9.00$54.00$63.00$0.63
GPT-4.1-mini$24.00$144.00$168.00$1.68
o4-mini$240.00$1,440.00$1,680.00$16.80
GPT-4.1$120.00$720.00$840.00$8.40
GPT-4o$150.00$900.00$1,050.00$10.50

const subscription5 = {
monthlyRevenue: 100 * 5, // $500 from 100 users
costs: {
"GPT-4.1-nano": 42.00, // Profit: $458.00 (92% margin)
"GPT-4o-mini": 63.00, // Profit: $437.00 (87% margin)
"GPT-4.1-mini": 168.00, // Profit: $332.00 (66% margin)
"GPT-4.1": 840.00, // LOSS: -$340.00 (-68% margin)
"GPT-4o": 1050.00, // LOSS: -$550.00 (-110% margin)
"o4-mini": 1680.00 // LOSS: -$1,180.00 (-236% margin)
}
};
const subscription8 = {
monthlyRevenue: 100 * 8, // $800 from 100 users
costs: {
"GPT-4.1-nano": 42.00, // Profit: $758.00 (95% margin)
"GPT-4o-mini": 63.00, // Profit: $737.00 (92% margin)
"GPT-4.1-mini": 168.00, // Profit: $632.00 (79% margin)
"GPT-4.1": 840.00, // LOSS: -$40.00 (-5% margin)
"GPT-4o": 1050.00, // LOSS: -$250.00 (-31% margin)
"o4-mini": 1680.00 // LOSS: -$880.00 (-110% margin)
}
};

Key Insight: Even at $8/month, only the cheaper models are profitable. Premium models require $12+ pricing to break even.


const freemiumDanger = {
freeUsers: {
users: 10000, // 10K free users
tokensPerMonth: 10000, // 10K tokens each
totalTokens: 100000000, // 100M tokens total
costs: {
"GPT-4.1-nano": 280.00, // $280/month for free users
"GPT-4o-mini": 420.00, // $420/month for free users
"GPT-4.1-mini": 1120.00, // $1,120/month for free users
"GPT-4.1": 5600.00, // $5,600/month - UNSUSTAINABLE
"GPT-4o": 7000.00 // $7,000/month - BANKRUPTCY
}
},
paidUsers: {
users: 100, // Only 100 paid users
subscription: 10, // $10/month each
revenue: 1000, // $1,000/month revenue
// With 10K free users costing $190-$4,750/month
// You need massive paid conversion to survive
breakEvenRatio: {
"GPT-4.1-nano": "28:100", // 28% conversion needed
"GPT-4o-mini": "42:100", // 42% conversion needed
"GPT-4.1-mini": "112:100", // 112% - IMPOSSIBLE
"GPT-4.1": "560:100", // 560% - IMPOSSIBLE
"GPT-4o": "700:100" // 700% - IMPOSSIBLE
}
}
};
const safeFreemium = {
freeUsers: {
users: 10000,
tokensPerMonth: 1000, // LIMIT: 1K tokens only
totalTokens: 10000000, // 10M tokens total
model: "GPT-4.1-nano",
cost: 28.00, // $28/month - manageable
// What 1K tokens gets you:
features: [
"2-3 chat messages daily",
"1 document summary",
"Basic code completion"
]
},
paidUsers: {
users: 200, // 2% conversion rate
subscription: 15, // $15/month
tokensPerMonth: 100000, // 100K tokens
model: "GPT-4.1-mini",
costPerUser: 11.20, // $11.20 cost per user
totalRevenue: 3000, // $3,000/month
totalCosts: 2268, // $2,268/month ($28 + 200×$11.20)
profit: 732, // $732/month (24% margin)
profitMargin: "24%" // Still healthy and sustainable
}
};

// Monthly costs with 1,000 users
const costs1000Users = {
"GPT-4.1-nano": 420, // $420/month
"GPT-4o-mini": 630, // $630/month
"GPT-4.1-mini": 1680, // $1,680/month
"o4-mini": 16800, // $16,800/month
"GPT-4.1": 8400, // $8,400/month
"GPT-4o": 10500 // $10,500/month
};
// Revenue scenarios
const revenueScenarios = {
"$5/month": {
revenue: 5000, // $5,000/month
profitable: ["GPT-4.1-nano", "GPT-4o-mini", "GPT-4.1-mini"]
},
"$8/month": {
revenue: 8000, // $8,000/month
profitable: ["GPT-4.1-nano", "GPT-4o-mini", "GPT-4.1-mini"]
},
"$12/month": {
revenue: 12000, // $12,000/month
profitable: ["GPT-4.1-nano", "GPT-4o-mini", "GPT-4.1-mini", "GPT-4.1", "GPT-4o"]
},
"$20/month": {
revenue: 20000, // $20,000/month
profitable: "ALL_MODELS" // All models profitable
}
};

The math is brutal:

  • Wrong model choice can cost 40x more ($42 vs $1,680/month)
  • Freemium with wrong limits can bankrupt you instantly
  • At $5/month pricing, only 3 models are profitable
  • At $8/month pricing, still only 3 models are profitable - need $12+ for premium models

Critical Freemium Rules:

  1. Limit free tokens aggressively (1K-2K max per month)
  2. Use only cheapest models for free users
  3. Monitor conversion rates - need 15-30% to survive
  4. Start with paid-only until you understand your costs

Smart Model Strategy:

  1. Begin with GPT-4.1-nano for simple tasks (cheapest option)
  2. Use GPT-4.1-mini for balanced performance and cost
  3. Upgrade to GPT-4.1 only when quality is critical
  4. Use o4-mini when you need reasoning capabilities

Remember: All models are per 1M tokens. Even small differences add up fast at scale.

The goal: Deliver great user experience at sustainable costs.

Choose wisely. Your bank account depends on it. 💰