💰Model Cost Example (Optional)
Let’s do some simple math to see how choosing the right model affects your app’s costs.
You have 100 users. Each user generates about 50,000 tokens per day. That’s roughly 37,500 words or about 150-200 chat messages per user daily. Think of a busy customer support app or an active AI writing assistant.
We’ll calculate 30 days of usage and see what each model actually costs. The difference will shock you.
📊 Your App’s Usage Pattern
Section titled “📊 Your App’s Usage Pattern”The Setup:
- 100 active users
- 50,000 tokens per user per day
- 5,000,000 total tokens daily
- 30 days = 150,000,000 tokens total
What 50,000 tokens looks like:
- 37,500 words (about 75 pages of text)
- 150-200 chat messages (typical back-and-forth conversation)
- 25-30 document summaries (500-word reports each)
- 50-75 code completions (medium-sized functions)
// Daily usage calculationconst users = 100;const tokensPerUserPerDay = 50000;const dailyTokens = users * tokensPerUserPerDay; // 5,000,000 tokens
// 30-day calculationconst totalTokens = dailyTokens * 30; // 150,000,000 tokensconst tokensInMillions = totalTokens / 1000000; // 150M tokens
💸 The Shocking Cost Comparison (Current Pricing)
Section titled “💸 The Shocking Cost Comparison (Current Pricing)”Here’s what 150 million tokens (30 days) costs with each model:
Actual OpenAI Pricing per 1M tokens:
Section titled “Actual OpenAI Pricing per 1M tokens:”Model | Input Cost | Output Cost | Context Window |
---|---|---|---|
GPT-4o-mini | $0.15 | $0.60 | 128K |
GPT-4.1-nano | $0.10 | $0.40 | 1M |
GPT-4.1-mini | $0.40 | $1.60 | 1M |
GPT-4o | $2.50 | $10.00 | 128K |
GPT-4.1 | $2.00 | $8.00 | 1M |
o4-mini | ~$4.00 | ~$16.00 | 200K |
Token Split (150M tokens total):
Section titled “Token Split (150M tokens total):”- Input tokens (40%): 60M tokens
- Output tokens (60%): 90M tokens
30-Day Total Costs:
Section titled “30-Day Total Costs:”Model | Input Cost | Output Cost | Total Cost | Cost Per User |
---|---|---|---|---|
GPT-4.1-nano | $6.00 | $36.00 | $42.00 | $0.42 |
GPT-4o-mini | $9.00 | $54.00 | $63.00 | $0.63 |
GPT-4.1-mini | $24.00 | $144.00 | $168.00 | $1.68 |
o4-mini | $240.00 | $1,440.00 | $1,680.00 | $16.80 |
GPT-4.1 | $120.00 | $720.00 | $840.00 | $8.40 |
GPT-4o | $150.00 | $900.00 | $1,050.00 | $10.50 |
💰 Charging Users $5 vs $8 per Month
Section titled “💰 Charging Users $5 vs $8 per Month”Scenario 1: $5/month subscription
Section titled “Scenario 1: $5/month subscription”const subscription5 = { monthlyRevenue: 100 * 5, // $500 from 100 users costs: { "GPT-4.1-nano": 42.00, // Profit: $458.00 (92% margin) "GPT-4o-mini": 63.00, // Profit: $437.00 (87% margin) "GPT-4.1-mini": 168.00, // Profit: $332.00 (66% margin) "GPT-4.1": 840.00, // LOSS: -$340.00 (-68% margin) "GPT-4o": 1050.00, // LOSS: -$550.00 (-110% margin) "o4-mini": 1680.00 // LOSS: -$1,180.00 (-236% margin) }};
Scenario 2: $8/month subscription
Section titled “Scenario 2: $8/month subscription”const subscription8 = { monthlyRevenue: 100 * 8, // $800 from 100 users costs: { "GPT-4.1-nano": 42.00, // Profit: $758.00 (95% margin) "GPT-4o-mini": 63.00, // Profit: $737.00 (92% margin) "GPT-4.1-mini": 168.00, // Profit: $632.00 (79% margin) "GPT-4.1": 840.00, // LOSS: -$40.00 (-5% margin) "GPT-4o": 1050.00, // LOSS: -$250.00 (-31% margin) "o4-mini": 1680.00 // LOSS: -$880.00 (-110% margin) }};
Key Insight: Even at $8/month, only the cheaper models are profitable. Premium models require $12+ pricing to break even.
⚠️ The Freemium Trap: Be Very Careful
Section titled “⚠️ The Freemium Trap: Be Very Careful”Why Freemium Can Kill Your Business
Section titled “Why Freemium Can Kill Your Business”const freemiumDanger = { freeUsers: { users: 10000, // 10K free users tokensPerMonth: 10000, // 10K tokens each totalTokens: 100000000, // 100M tokens total
costs: { "GPT-4.1-nano": 280.00, // $280/month for free users "GPT-4o-mini": 420.00, // $420/month for free users "GPT-4.1-mini": 1120.00, // $1,120/month for free users "GPT-4.1": 5600.00, // $5,600/month - UNSUSTAINABLE "GPT-4o": 7000.00 // $7,000/month - BANKRUPTCY } },
paidUsers: { users: 100, // Only 100 paid users subscription: 10, // $10/month each revenue: 1000, // $1,000/month revenue
// With 10K free users costing $190-$4,750/month // You need massive paid conversion to survive breakEvenRatio: { "GPT-4.1-nano": "28:100", // 28% conversion needed "GPT-4o-mini": "42:100", // 42% conversion needed "GPT-4.1-mini": "112:100", // 112% - IMPOSSIBLE "GPT-4.1": "560:100", // 560% - IMPOSSIBLE "GPT-4o": "700:100" // 700% - IMPOSSIBLE } }};
Safe Freemium Strategy
Section titled “Safe Freemium Strategy”const safeFreemium = { freeUsers: { users: 10000, tokensPerMonth: 1000, // LIMIT: 1K tokens only totalTokens: 10000000, // 10M tokens total model: "GPT-4.1-nano", cost: 28.00, // $28/month - manageable
// What 1K tokens gets you: features: [ "2-3 chat messages daily", "1 document summary", "Basic code completion" ] },
paidUsers: { users: 200, // 2% conversion rate subscription: 15, // $15/month tokensPerMonth: 100000, // 100K tokens model: "GPT-4.1-mini", costPerUser: 11.20, // $11.20 cost per user totalRevenue: 3000, // $3,000/month totalCosts: 2268, // $2,268/month ($28 + 200×$11.20) profit: 732, // $732/month (24% margin)
profitMargin: "24%" // Still healthy and sustainable }};
📈 What Happens When You Scale?
Section titled “📈 What Happens When You Scale?”1,000 Users (10x growth)
Section titled “1,000 Users (10x growth)”// Monthly costs with 1,000 usersconst costs1000Users = { "GPT-4.1-nano": 420, // $420/month "GPT-4o-mini": 630, // $630/month "GPT-4.1-mini": 1680, // $1,680/month "o4-mini": 16800, // $16,800/month "GPT-4.1": 8400, // $8,400/month "GPT-4o": 10500 // $10,500/month};
// Revenue scenariosconst revenueScenarios = { "$5/month": { revenue: 5000, // $5,000/month profitable: ["GPT-4.1-nano", "GPT-4o-mini", "GPT-4.1-mini"] }, "$8/month": { revenue: 8000, // $8,000/month profitable: ["GPT-4.1-nano", "GPT-4o-mini", "GPT-4.1-mini"] }, "$12/month": { revenue: 12000, // $12,000/month profitable: ["GPT-4.1-nano", "GPT-4o-mini", "GPT-4.1-mini", "GPT-4.1", "GPT-4o"] }, "$20/month": { revenue: 20000, // $20,000/month profitable: "ALL_MODELS" // All models profitable }};
🎯 The Bottom Line
Section titled “🎯 The Bottom Line”The math is brutal:
- Wrong model choice can cost 40x more ($42 vs $1,680/month)
- Freemium with wrong limits can bankrupt you instantly
- At $5/month pricing, only 3 models are profitable
- At $8/month pricing, still only 3 models are profitable - need $12+ for premium models
Critical Freemium Rules:
- Limit free tokens aggressively (1K-2K max per month)
- Use only cheapest models for free users
- Monitor conversion rates - need 15-30% to survive
- Start with paid-only until you understand your costs
Smart Model Strategy:
- Begin with GPT-4.1-nano for simple tasks (cheapest option)
- Use GPT-4.1-mini for balanced performance and cost
- Upgrade to GPT-4.1 only when quality is critical
- Use o4-mini when you need reasoning capabilities
Remember: All models are per 1M tokens. Even small differences add up fast at scale.
The goal: Deliver great user experience at sustainable costs.
Choose wisely. Your bank account depends on it. 💰